Yxlon SMART EVO Radiographic Generators Win Red Dot Award 2015 for Product Design

SMART EVO from YXLON Copenhagen is now an award-winning top achievement after being presented with the prestigious Red Dot Award; Best of the Best in Product Design 2015.

SMART EVO won over the 38-member jury of the Red Dot Award and proved its design excellence in this respected global competition. Out of 4,928 participants, SMART EVO stood out and was awarded the Red Dot: Best of the Best for top quality and innovative product design.

Best of the Best is the highest individual achievement in the Red Dot Award. Only outstanding products receive this award – and in 2015, only 1.6 % of all entries in the competition won this attractive award. This means that YXLON Copenhagen is one of the forerunners in international design within the industry.

Marketing Manager David Campos from YXLON Copenhagen elaborates: “From the outset we strived to make the SMART EVO series best of the best performance-wise – and we succeeded. But being market leaders, our ambition was to make a functional product that also had a cool and impressive design”.

“The collaboration with industrial designers Harrit & Sørensen lifted design and functionality to a new level in an otherwise conservative business. Harrit & Sørensen helped us to match the best-performing product with the best industrial design – setting YXLON Copenhagen and the SMART EVO apart from the competition, by simply being the best of the best in all parameters. We are grateful for the recognition and proud to receive this award”.

The founder of Red Dot Award

Professor Dr Peter Zec, Founder and CEO of the Red Dot Award: “For 60 years, the most-respected design experts have been convening every year in Essen, Germany, to seek out the best designs. This year we had a record number of almost 5,000 entries – a huge amount of work for our jury members, who assessed each individual product, and a special value to the distinction due to the high standard. The laureates of the Red Dot Award: Product Design 2015 have demonstrated exceptionally high achievements and have thus been deservedly successful in the world’s largest design competition.”

About the Red Dot Award

The Red Dot Award was created by Design Zentrum Nordrhein Westfalen and with a high number of global entries each year it is one of the best-respected design competitions in the world. In 2015, it is celebrating its 60th anniversary: It was in 1955 that a jury convened for the first time to assess the best designs of the day. The sought-after award, the “Red Dot”, is the revered international seal of outstanding design quality.

Posted April 27, 2015